Lit — Brand & Digital Agency Website
Mission
The goal was to create a strong first impression for a creative agency while clearly communicating its range of services. The experience needed to feel energetic and contemporary, without sacrificing clarity, structure, or usability across long-form content sections.
Challenge
Agency websites often lean heavily on visuals but struggle with clarity and navigation. The challenge was to balance expressive design, motion, and contrast-heavy layouts with readable content, structured service sections, and scalable content blocks for blogs, case highlights, and testimonials.
Goal
The final result is a visually distinctive agency website that communicates personality, capability, and credibility. The structure supports both storytelling and lead generation, allowing visitors to explore services, past work, and thought leadership without friction.
